When To Release A Press Release For An Event

A well-timed press release can maximize media coverage, drive attendance, and generate buzz for your event. However, timing is everything. If you release it too early, people may forget about it. If you release it too late, media outlets may not have time to cover it.

According to Cision’s Global State of the Media report, 63% of journalists prefer receiving press releases at least a week in advance. But is that always the best approach? In this guide, we’ll break down the perfect timing for your event press release and how a PR Agency in Bangalore can help.

Why Timing Matters in Press Releases

A press release serves as an official announcement to the media, customers, and stakeholders. If it’s not released at the right time, it can get buried under other news or fail to generate interest.

Quote: “The right press release timing can make the difference between widespread coverage and complete media silence.” – PR Expert

Let’s explore when to release a press release for an event to ensure maximum impact.

Ideal Timeline for Releasing a Press Release

1. Announcing an Event (3-4 Weeks Before the Event)

If your goal is to create early awareness, the best time to release a press release is 3 to 4 weeks before the event. This gives journalists and media houses enough time to:

 ✅ Plan their coverage
 ✅ Schedule interviews
 ✅ Publish event details in magazines, blogs, or newspapers

Best for: Product launches, corporate events, industry expos, charity events

Example: A startup hosting a new product launch in Bangalore releases a press statement 4 weeks in advance. This allows business media to schedule interviews with the founders.

2. Reminder Press Release (1 Week Before the Event)

A second press release a week before the event helps:

✅ Reinforce the event’s importance
✅ Target last-minute media coverage
✅ Boost ticket sales or registrations

A PR Agency in Bangalore can help craft a follow-up release that highlights new event details, VIP attendees, or special offers.

3. Same-Day Press Release (Event Day)

On the event day, you can send out a real-time press release to provide updates and encourage live coverage. This works well for:

✅ Major corporate announcements
✅ Press conferences
✅ Product launches with influencer engagement

Example: A tech company announces a new product during an event and sends out a press release that same morning.

4. Post-Event Press Release (24-48 Hours After Event)

Releasing a post-event press release keeps the momentum going and allows you to:

✅ Share key takeaways, success metrics, or attendance figures
✅ Highlight media coverage and social media engagement
✅ Thank sponsors, partners, and attendees

A PR Agency can help repurpose event highlights into a newsworthy story, ensuring continued media attention.

How to Maximize Press Release Impact

1. Tailor Your Press Release for Journalists

Most journalists receive hundreds of press releases daily. To grab their attention:

✅ Use a compelling headline that answers “Why should people care?”
✅ Include relevant event details (who, what, where, when, and why)
✅ Keep it concise (400-600 words)
✅ Attach high-quality images or media kits

2. Leverage a PR Agency

Hiring a PR Agency in Bangalore ensures:

• Your press release is distributed to the right media contacts

• Journalists receive a well-structured press kit

• You gain access to exclusive press and influencer networks
  
  

3. Optimize Your Press Release for SEO

A press release is not just for journalists—it can boost your online presence.

✅ Use relevant keywords (e.g., “PR Agency in Bangalore”)
✅ Include a strong call-to-action (CTA) for event registration
✅ Add backlinks to your website and social media pages

4. Distribute Your Press Release Strategically

Press releases should be sent to:

• News websites & media outlets (The Economic Times, Hindustan Times, etc.)

• Local newspapers & business journals

• Industry blogs & online publications

• PR distribution services (PR Newswire, Business Wire, Marketing Partner etc.)
  
  

Final Thoughts

Timing your press release strategically can mean the difference between a successful event and a missed opportunity. Whether it’s a pre-event announcement, reminder release, or post-event summary, each stage plays a critical role in ensuring maximum media coverage.