Pull Your Socks Up & Get Hold Of Digital Marketing Trends 2020

One field that experiences gargantuan transformation even with the slightest changes in this modern era, is none other than digital marketing. And since the new year is just around the corner, the world can definitely expect the metamorphosis of digital marketing.

Since every single organization is expecting digital marketing to take giant strides in the future, big tech giants have initiated the process of prioritizing it. According to the survey, digital advertising will climb up to 32 percent CAGR till 2020. This survey is directly pointing towards the glut of exciting opportunities that it has to offer. So if your business is dependent on the transformation of digital-marketing, like most of the others, then you need to slide your way into the change.

But is it that simple? 

How To Benefit From The Upcoming Changes In Digital Marketing Field?

Adopting the change in any technology is not at all like shooting the fish in the barrel. Rather it requires the organization to thoroughly observe the changes and parallelly find a perfect way to implement them for the betterment of the business.

To be honest, the part that involves implementation is a tough nut to crack!!! Let's see how...

For a company, whose roots are nowhere near the concept of digital marketing, it is extremely difficult to catch the right nerve. Therefore, in such situations, it becomes difficult for the company to reap the benefits.

So is it impossible to make the most out of the changing trends?

Absolutely Not!!!

If you have the right exposure to what is the upcoming change, then you can easily change your strategies according to them. So without any further ado, let us find out what the future has in store for digital marketing.

Digital Marketing Trend 2020

1# Smart Speaker Advertising

One of the recent developments in the past few years is undoubtedly the expansion of smart speakers. According to a study conducted by Social Report in 2018, around 56 million smart speakers were sold to the users.

But the question is, despite the increase in people asking Alexa and Siri and other AI intelligent chatbots about several questions, there has been no increase seen in the smart speaker advertising. The trend now suggests that the companies are finally realizing its importance and are inclining towards the change.

For example, Google Home users started noticing that just after the scheduled morning announcement, a universal advertisement for the movie Beauty and The Beast started playing. Those ads were known as flash briefings. Such ads were extremely rare and were at an irregular interval. But to everyone's surprise, they are gaining huge momentum now.

In 2019, the organizations are trying to get a clear picture. And that is why these days on smart speakers, we are seeing an improved, and inclusive types of branded advertising.

2# On-SERP Search Engine Optimization

Are you familiar with the concept of zero-click results? 

Well, even if you are not aware of the term, chances are that you have probably seen them already. They are basically a search result in which Google automatically gives the answer to the search query. That too in the form of an automated snippet.

For better understanding consider the situation in which Google automatically delivers the results for the query. And once you scroll it down, you see the organic searches and the Adwords results. Here Google auto-populates the search results, in order to get hold of much broader queries. The results are inclusive of everything from the basics to the detailed information, which has a snippet to refrain the user from scrolling down.

Are you thinking about its significant???

Well, according to research, almost 61% of search results in Google are now zero-search results. This is the main reason why a lot of keywords are losing their profitability. The automatic snippet is from the companies that rank on Search Engine Result Page (SERP). But because of this a lot of organizations are not sure to optimize their content, such that Google chooses them over anyone else.

This situation will become highly concerning for businesses who want to rank on Google, especially without proper On-SERP search engine optimization.

Last but not least... 

3# Inclusion Of Chatbots And Content

If you thought that the written content is losing its charm, then think again, because you are definitely on the wrong track.

Written content is not going anywhere!!!

According to the studies, the written content is considered to create the biggest commercial impact, that too within three years. But one should not forget that the written content is the main thought put of chatbots. And in 2020, the usage of chatbots is expected to multiply.

The world is mesmerized by the ongoing developments in the field of artificially intelligent chatbots. And seeing its popularity and sophistication, businesses are expected to reduce costs by up to $439 billion annually. That is not all, they are also expected to shoot up the sales by $112 billion, within the next three years.

Won't it be amazing to witness such progress? 

With such whopping numbers, it is quite evident why the new companies will never stop investing in the newer and highly helpful chatbot.

Are you thinking if chatbots are only useful for tech giants? 

No!

Bots aren't just useful for big businesses. If a business owns a website with high traffic, then they can take advantage of an AI-based chatbot. For example, the bots will be able to answer some of the most common questions by visitors.

This technique can prove to be revolutionary for lead conversion.

Conclusion

There are three major upcoming Digital Marketing Trends 2020. Through enhanced research, it is possible to make the most out of these trends. But make sure that you initiate the change in the marketing plan only after connecting with the digital marketing experts. This is because the half-hearted approach may prove disastrous for your business.

In order to get hold of the right nerve, it is a must to switch to the experts. So what are you waiting for? Buckle up, and start planning on taking the first step into the future. But till then stay tuned to this space for more information, and in case of any doubts feel free to reach out to us.

Happy reading!!!