How to Become an Amazon Marketplace Seller?

How to become an Amazon Marketplace Seller?

How to register?

Amazon has two sales plans called individuals and professionals but can be considered standard and advanced, and Amazon provides the flexibility to sell one or thousands of products. Before you start registering, determine the plan that suits your business.

For an individual plan, it costs $0.99 per sale, but the sellers of the professional program pay $39.99 a month, regardless of the number of items they sell. If you sell more than 40 items per month, the professional option makes sense. At the start, you don't have to worry about making the wrong choice. You can change the selected plan later at any time.

How much do you have to pay for selling on Amazon?

You can pay multiple types of sales commissions, depending on your sales plan and the type of products you sell.

Subscription fees

These are the fees you pay for the sales plan and depend on the method you choose.

• The fixed rate of the professional sales plan is $39.99 per month, and there is no per-item fee.

• The personal sales plan charges $0.99 for each item sold.

Selling

These fees get charged per item, including referral fees (a percentage of the sales price, depending on the product category) and variable transaction fees (applicable to media categories only).

Shipping

If you process the order yourself, Amazon will charge the shipping fee. The shipping charges depend upon the product category and shipping service selected by the buyer.

FBA fees

For products that Amazon fulfills on your behalf (called Fulfillment by Amazon or FBA), order fulfillment, storage, and optional services are all charged.

What is Seller Central?

After registering as an Amazon seller, you can access your seller center account. Think of Seller Central as a reliable resource for selling on Amazon. It is a portal for your Amazon business, a one-stop shop for managing your sales account, adding product information, logo design service, updating inventory, collecting payments, and searching for content that can help you browse Amazon's business. It is also a place to list all products.

Here are some actions you can perform from Seller Central.

• Track inventory and update the list from the "Inventory" tab

• Download commonly used custom business reports and bookmark templates

• Use customer metrics tools to monitor seller performance

• Contact sales partner support and use the case log to open a help ticket

• Track the daily sales of all products you sell on Amazon

How to display the product list?

List your first product.

To sell your products on Amazon, you first need to create a product list.

The specific way sellers upload and list products depend on your sales plan. Simply put, sellers with professional seller accounts can choose to use bulk upload or inventory management of a third-party system to list many products. Still, each seller only lists one product at a time.

Both B2C and B2B customers can use the list of successful products. It allows you to extend your discount range from one account without additional costs.

What do you need to start listing your products?

In most cases, goods require a Global Trade Item Number (GTIN), such as UPC, ISBN, or EAN. Amazon uses these product IDs to identify the products you sell accurately. If it matches your list, you don't need to provide your product ID because it already exists. If you want to add new products to Amazon, you must purchase a UPC or apply for tax exemption.

In addition to the product ID, here are some vital information included in each product list:

• SKU

• Product name

• Product description and critical points

• Product Image

• Search terms and related keywords

Product detail page

On the product detail page, customers can browse the products sold on Amazon. If you have ever experienced shopping on Amazon, you may have noticed the product details page. Here, customers can find all the information related to a specific project.

If multiple sellers offer the same product, Amazon will merge the data of all products into one product detail page (this will provide your customers with the best experience). You can recommend product information to other sellers and manufacturers on the product detail page. If you think the information is incorrect, you can apply for a review on the detail page.

When creating a product detail page, consider what will help your customers find the product, find answers to their questions, and make purchasing decisions. We aim to provide the ultimate customer experience by making it concise, accurate, and easy to understand.

Product delivery method

Choose the right fulfillment option.

Amazon sellers have two options for delivering products to shoppers. You can do it yourself, keep inventory and return the goods to your customers (merchant fulfillment), or let Amazon care about packaging, labeling, and shipping through FBA. You can (FBA). Each method has its advantages. Just decide which way is right for your business. Understand e-commerce fulfillment strategies.

If you process the order yourself

Merchant Full Filled refers to storing goods and shipping them directly to customers. Amazon charges you the shipping fee based on the product category and shipping service you choose and transfers the amount to you in the form of a shipping credit.

All products sold under the personal plan are subject to a set shipping cost, so it is essential to determine whether you can select the product price to your advantage. Amazon's Buy Shipping tool can help you use Amazon's trusted shipping partner network to obtain large shipping labels, deliver and confirm orders, and track deliveries.

Benefits of working with Amazon

Amazon has more than 175 distribution centers and more than 150 million square feet of storage space worldwide. FBA allows you to store items on these shelves. In addition to Amazon's world-class customer service and return services, you can also take advantage of other benefits that can make you grow your business faster, such as Prime's automatic qualification and free Super Saver delivery.

Manage Amazon Business

The first sale is an important milestone, but this is only the beginning of the opportunity for sales growth on Amazon. Once the store is running, there are some essential things to remember.

Performance metrics (and why they are essential)

Amazon sellers operate to high standards to provide a seamless and enjoyable shopping experience. We call our customers obsessed with us. As Amazon sellers, this means paying close attention to these important indicators:

• Order defect rate (a measure of the seller's customer service standards): <1%

• Cancellation rate before fulfillment (started by the seller before shipment): <2.5%

• Late shipment rate (orders shipped after the scheduled date): <4%

You can monitor performance in Seller Central and see if you are achieving your goals.

Customer reviews

Customer product reviews are a significant part of the Amazon shopping experience and are suitable for customers and sellers alike. Get more product reviews and make sure you are familiar with the right and wrong ways to avoid policy violations.

What makes you a great seller?

Growth list

There are many growth opportunities around you, but there are a few things you can try during your first 90 days as an Amazon seller.

• Monitor account status in Seller Center

• Use Amazon Fulfillment or Seller Fulfillment Priority

• Promote your list or provide offers and coupons

• Register with your brand registry to create enhanced brand content

• Expand your choice by listing more products

• Use seller central pricing tools to automate