Different between SEO Marketing and PPC Ads marketing

Both the SEO and PPC are the most important part of digital marketing that brings traffic to the business website. Using both of the techniques for online business promotion can be the right choice in order to drive high web traffic.

These two techniques consist of many-sided advantages or disadvantages, which make arduous for every business to choose one right of them. At the end of this paragraph, you will get the top 4 differences between them. That makes it easy to choose one of them, which fits perfectly with your business needs.

Time Period

SEO is a time-consuming the process normally it takes lots of time depending on the work or strategy used while doing optimization. It further divided into many other categories like black hat SEO, grey hat SEO, which allows taking an instant result than normal SEO.

Where PPC gives the instant result compare to the SEO marketing process. It is a paid advertising method where the owner has to pay for every click on the ad. The CPC depends on the keyword that user searches for and then click on your ad. The rate of the keyword (CPC) is measured by their density or volume.

Traffic Driver

SEO is the best for driving the traffic because across the 60% traffic comes from the organic search. Where the PPC campaign can drive instant traffic but not much better than SEO.

Cost

As we discussed above that PPC is a paid advertising method where the owner has to pay for each click then it is right to say that it is very costly. Whereby doing some efforts is SEO you can get the top rank on the search engine as well as drive the free organic traffic.

Risk of investment

In digital marketing, Google regularly changes its ranking algorithm to make a more powerful search engine result. Changing the algorithm can be down/up to your website’s ranking and the further result can decrease the traffic. Where using PPC, you can stable on the previous situation with your business keyword. But sometimes it can happen that the CPC can be increased for your relative keyword domain.