Why Blogging is Important for Startups

Blogging is one of the most efficient tools for marketing your startup. It may seem very trivial, or even, a waste of time to some of the entrepreneurs. Startups are time consuming and require more efforts than a stabilized business or a 9 to 5 job. 

But, why a startup needs to invest time in blogging? 

How writing about business or their product could help them? 

Blogging should never be overlooked by startup companies, it may not bring any direct or immediate profit but, in the long term, the efforts will pay off. We see many successful startups that are constant with their business blogs. 

The question is why blogging is considered important for business? Here are the reasons: 

Helps in Bringing Organic Traffic 

Blogging is a type of inbound marketing, which promotes a company through virtual means like, podcasts, blogs, newsletters, etc. It helps in bringing visitors, which eventually will raise your customer base. Where it is good to announce the launch of your company, make sure you present different subject matters too, inviting enough to attract new customers, as well as, old customers for coming back. 

Search Rankings  

Content marketing will help you to increase SEO and SERP’s, and will help you to climb one more ladder towards growth. In this Google plays an important role too. Google rewards SEO-friendly, high quality, and unique content, which will improve your visibility, resulting in more traffic, and hopefully customers. 

Shapes your Vision 

Writing is more than words scribbled on a sheet of paper. It is about penning down your thoughts, with the ink of facts and depth of reality. It is more of an exercise to shape your opinions and vision to produce something good and thoughtful, and blogging about your business will open doors to other realms which you never tried to venture. It will sharpen your focus towards business, and constantly keeps you on the track of the needs of your customers. 

A Voice of the Company 

Blogging will work as the voice for your company. Whenever a company launches a new product or want to spread the news about their services, hosting a press conference is not an option always. You can write about your products on the blog and reach out to the customers directly. 

The Expert of Business 

A common question which deters entrepreneurs to invest their time in blogging is the lack of content. The idea of starting a blog and not having anything to write is daunting, but that’s a minor problem. A business blog is full of creativity and opportunity. You can write about your company, its values, other startup advice, and most importantly, write about the area you’re expert in. If you’re expert in financing, you can choose to write about investors, management of money, etc. 

Promotion through blogging is very easy, and the best part is that it’s under budget, which yields long-term profits. It establishes a direct relation between the customer and seller. You don’t need publishers or top-notch writers to blog. It is all about dedication and knowledge in the area of your expertise.