Twitter has more than 150 million active regular users. Twitter is that social media platform that should be on your marketing strategy list. According to a recent study, Twitter is one of the most favorite social media networks list. Moreover, Twitter is a gold mine for opportunities and customer insights to drive sales, bold your brand, and win fans.

But, with more than 600 million tweets being sent every day. Need to for you that you are strategic and perceptive to hold and win your audience's attention.

Are you having the feeling of intimacy with this fast-paced network? Do not worry! book advertising expert has everything that you will give you every tiny bit of detail on creating.

How to build the best Twitter Marketing Strategy?

When you are approaching social media, you must have a plan of action, and Twitter is no exception. Here is the outline that you are going to need in your Twitter marketing campaign.

Audit Your Accounts:

Is your company on Twitter already, and if yes, what are your accounts? Please keep track of all accounts that exist and who handles them in your team as the first step.

Review each account in detail once your list has been produced. Collect such information:

How much your account's tweets?

What is the level of engagement?

What is the number of followers it has?

It is also a good idea to check existing brand conformity accounts. Is your Twitter the same as your other handles in social media? Does your brand appear in your photographs of organics and profiles?

You will have a benchmark for the performance of your Twitter account once you have done the audit.

Set Goals:

Having success on your social media platform means that you have measurable, clear goals. Believe me or not! This success is temporary. If you do not, then good days have yet to come, or even if your marketing strategy is successful at that time.

When you are defining your goals, make sure that they should be according to SMART goals. SMART goals are:

.

Measurable.

Attainable.

Realistic.

Time Specific.

You have to align these goals with the long-term business objectives. Break down those goals into smaller and measurable success indicators.

Check out the Competition:

Doing a fantastic job is itself a reward. But you should be aware that your hard work is not going into the vein or your purpose of doing a tremendous job.

It is crucial to keep a close look at the Twitter accounts of your competitor. Examining their social media handles can help you improve on your own. As through revealing the gaps or weaknesses in their strategy. Moreover, the means that can help you distinguish yourself.

Assign Roles:

You must make sure that your account is active and monitored. Moreover, that any individual is giving you a reply on direct message and mentions. Twitter conversations move fast, so it is easy for the follower to notice that you are not checking in daily. You fail to be responsive and have proper time management. This may damage your brand name.

Accounting has a vast following. They need to track by many team members. Each team member signs in their name to give a personal touch to their customer service.

But, if you only have a single individual to handle your Twitter account. You may want to assign a backup team so that you may not face gap coverage problems in the future.

Find out that everyone understands their responsibilities. Suppose different team members attempt to respond to the same tweets. Moreover, provide redundant or inconsistent answers, too much coverage might cause problems.

Create Guidelines:

You will need a social media guide to make your message clear and consistent. Guidelines also help in onboarding new team members and preventing social media missteps and errors.

You have to share your social media standards with everyone on your team. Incorporate components from your entire brand styles guides, such as:

Audience information

Tone.

But, it should be tailored to how you use social media platforms, including Twitter, and include facts such as:

How to use branded hashtags on social media.

Emojis: how and where do you use them?

How to make links look nice.

Every form of a conversation—good, terrible, and strange—happens on Twitter, so you should prepare for everything. Because critique, particularly as your account grows, is unavoidable. You need to prepare for trolls and deal with a problem with public relations. Remember that it's preferable to have these resources and not need them.

Make a Content Calendar:

Planning your material requires a little work up front, but it saves you time and effort in the long run.

A social media content schedule can help you:

Align your content across all your channels.

Identify any gaps.

Conflicts that need to be addressed.

Planning allows you to take advantage of topical or fascinating content possibilities. It is also beneficial to you. Such as discussing your sustainability practices on Earth Day. Or honoring your female Founder on International Women's Day.

Consider the following when making your calendar:

You can choose how you want to post.

When is the ideal time to post?

Who should have the authority to approve posts?

A calendar can also help you evaluate your material and see if you're tweeting a diverse range of topics. The rule of thirds states that one-third of your tweets should promote your brand. One-third should offer personal tales, and one-third should be valuable insights from professionals or influencers.

You can't, yet, set it and forget it. It would help if you still kept an eye on your Twitter account. So you may respond to direct messages and mentions and take part in conversations.

Measure the Impact:

Once your marketing strategy is in place, you must evaluate your efforts and compare your results to the SMART goals you set.

But, the amount of data available to you might be overwhelming. You have access to a plethora of indicators, including vanity metrics that aren't useful. So consider which indicators are important. It's nice to get a lot of retweets from a witty meme, but did any of those retweets result in conversions or sales?

Collecting meaningful data can help you in:

Demonstrating the worth of your marketing efforts.

Give insights that will help you adjust your strategy over time.