Mobile App Development Strategy: Your Ultimate Guide for 2021 - 2022

Looking to upgrade your business by integrating a mobile app? Tired of much-poured info on mobile app development strategies over the internet? 

Relax! We have extensively prepared a step-by-step guide for you on mobile app development strategy in 2021. This guide will explain to you each required plan for creating excellent mobile applications.

Mobile apps have become incredibly popular over the past decade, with over 6 billion active users in 2021. As per  Statista,  the number is projected to increase by 7.516 billion by 2026. 

This explosion of growth has been driven primarily by app stores such as Google Play and Apple App Store. However, while these platforms have proven lucrative, the landscape continues to evolve at an astonishing rate. 

Mobile app development is on the surge, and you must start taking steps to build your mobile app strategy. They are becoming more popular than before, but they're also becoming increasingly competitive. 

So, In this blog, I will provide you with some exclusive tips and strategies that would help you survive in this cutting-throat edge competition.

But before we move further to take a tour of the blog, I would like you to glance over the below chart. The chart predicts that mobile app revenues have crossed 690 billion dollars in 2021 and will reach nearly 1 trillion by 2023.

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What does it suggest? Well, it indicates that you have a high chance to take a dip into this money-making technology (mobile applications) by reaching more and more customers.

So, let’s start the tour of this blog post that will facilitate the way for you to have ideas, tips, tricks, and strategies to formulate a solid ground before you embark upon making a mobile application for your business.

Mobile App Development Strategy You Need to Know in 2021

1. Outline A Clear Picture of Your App

The first phase of the mobile app development process is crucial because it outlines how you want your idea or concept to change, grow, and evolve.

You may include more than just this in your overall enterprise mobility strategy but need specific objectives for each project during the course itself to avoid getting lost with all those moving parts. Below are some significant points which you need to consider for starting your project.

•   Identify your mobile app users

•   Thoroughly Research the competition

•   Set the app’s goals and objectives

•   Choose a mobile platform for your app

2. Analysis and Planning

Mobile apps require careful planning and research before you can launch, as well as ongoing maintenance. What does your ideal user want? How do you reach out to them? So, it's better to find answers to these questions before creating your app and maintaining it throughout its lifetime. You can also hire app developers to avail of maximum outputs.

3. Select the Right Framework

Next, you need to choose the proper framework for your mobile app development project. There is a significant number of mobile app development frameworks —each with its strengths and weaknesses. 

So, it's crucial to carefully consider your choice of the framework before starting development, mainly if you're working on a tight budget. 

Most enterprises opt for open-source frameworks to keep costs down—and that strategy often works quite well.

4. Choose Your Development Platform

App development platforms offer an array of programming languages, libraries, frameworks, and tools that make it easier for developers to build for specific operating systems and devices. 

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From cross-platform mobile development tools such as Xamarin and Flutter to native apps written in Objective-C or Swift, your strategy should consider your goals as well as those of customers—and those of your engineering team.

5. Choose Between Native and Hybrid Apps

You can choose between a native and hybrid app. A native app is developed for a specific operating system like iOS or Android. Thus, it means you would need to create different versions of the same app for different operating systems like iOS, Android, Windows, or others. 

Moreover, a hybrid app is an app that is developed using a web platform. It means that you can create an app for multiple operating systems with one codebase. The application will then use the native features on the devices it's installed on, which may come at the expense of performance. 

The reason for this is that cross-platform development tools are not as efficient at generating native apps. So, they provide less functionality and interactivity with the device's native features than a native app does.

A native app takes advantage of all the features offered by an OS, while a hybrid app uses APIs present in browsers to interact with websites directly. 

Thus it might result in some sluggish performance by the application when compared to a native one. Because of that, it is a better option to build a native app for your business.

6. Follow Industry Best Practices

It would help if you research the latest trends in mobile app development by reading industry blogs, exploring what's coming up this year, and following conferences- find out what will make your product stand out.

• First, ask your users what they think about your app. The feedback you get can help guide the updates you make to the app.

• Choose which features are most important to your company and prioritize them for development based on what you learn from user research.

• Develop a minimum viable product to get your mobile app into the hands of users early and continue iterating from there.

• Opt for an explicit technology stack in place to get started. Defining every single part of every component where data flows through is essential for the future.

7. Mobile Application Front-end and Back-end

Now you need to think about what kind of app you are building. Is it a social network? A game? An information app? What features does it need? How will users interact with your application? 

The mobile front-end (client-side rendering) is the part of your application that allows you to see and interact with it. At the same time, the back-end of a mobile app is responsible for delivering high-quality services that delight and retain users.

Moreover, the Front-end involves designing the user interface, and the back-end includes creating services to process business logic.

8. Ensure Security 

When you're developing a mobile app, it's essential to keep your user's information security in mind. It might appear to be a piece of cake now, but as your app gains popularity and more users start using it, you'll want to make sure they feel comfortable with the information provided to you through the app.

9. Testing

Once you've built your app, it's crucial to test it. Don't wait until after you release your product to test. That way, you can make changes along the way or avoid mistakes before they happen.  

Again, build prototypes instead of spending months building one version of your app so that you can test out multiple ideas with real users in a realistic setting. It will give you valuable insights about what works and why, so when it comes time to launch, you know exactly what needs fixing and where. 

Even better? There are plenty of A/B testing tools available that allow you to track how users interact with your site—and then modify based on that information.

So, you can not just launch your app into space and hope for the best. Instead, You need to get out there and test it.

Tips for Building Successful Mobile Apps

• Offer Value Of The Time

 The mobile app should offer value in the shortest possible period, which will compel people to download and interact with it more often.

• Develop for both OS

You must develop the mobile app by keeping in mind that it has to run well on iOS and Android. It will enable the app to reach a larger audience, which would help in generating more downloads.

• Focus On Building The Product, Not Marketing It First

It is essential to focus on making the product better rather than selling it at an increased price or promoting it too much before launching it.

• Add a lot of value with every release.

It is necessary to add new features and enhance the existing ones in each release to continue using them, which will create goodwill for the brand in the long run.

• Keep exploring

To stand ahead of the competitors' brands, you need to explore new ideas related to mobile apps while consistently developing the existing ones.

Wrapping Up!

Mobile applications are essential to the success of any business today. As you've seen, there's more than one side of a mobile app that needs your attention. You must know what features it should have and how users will interact with it on both iOS and Android before you even start building it. 

But before you spend months building one version of your app, it's essential to test out multiple ideas related to mobile apps while consistently developing the existing ones.

Moreover, Your app's success depends on how many people know about it, so make sure that you're connecting with all of them across multiple channels before launch day.

So, why delay now? Get ready to contact the best mobile app development company in India to reap exponential benefits.

Good Luck!

FAQs

Q1: What is the best methodology for mobile application development?

Below are the most widely used software development methodologies you can adopt for your mobile application development project. Have a look:

• Waterfall

• Agile

• Scrum

• Lean

Q2: Which language is best for mobile app development?

There are many popular languages to build mobile applications, and some of the significant ones are:

• Java

• JavaScript

• C/C++

• Objective-C 

• Swift

• Kotlin

Q3: How does it cost to develop an app?

It may cost anywhere between $2,000 and $10,000 to develop a mobile app. Depending on the company size and the complexity of the app, you might require more funding. Also, many other costs will come up during the development process, including testing, bug fixes, etc.